It’s The Most Wonderful Time To Release Christmas Music | OPINION

When do you start listening to Christmas music?

Although this is my personal leaning, I throw it out the window when I put on my music business brain.

While a lot of this is still true, streaming makes everything, once again, more elusive and more intangible. Even during a season that always welcomed the music industry like an old friend.

Streaming isn’t a dictator during this season — just a less power-hungry king.

So when should I release my Christmas project and how should I do it?

Release NOW.

Aim for more classic covers than originals.

Create a separate database of Christmas playlist curators.

Set up a virtual Christmas show.

Don’t underestimate the power of the Christmas season. Take the “average listener” POV into account and throw away your traditionalist pride.

And get your Christmas release out like, yesterday.

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